Abstract

This paper systematically reviews the role of Gen Z digital nomads in shaping the image of tourist destinations, using the cognitive-affective-global (CAG) model as the guiding framework. The article reviews the relevant research in the fields of tourism, communication, and digital media, summarizes the main findings and points out the shortcomings. Existing evidence indicates that Gen Z travelers exhibit a high level of dependence on social media platforms, through which destination image formation is shaped by intertwined cognitive and affective processes. While existing research has explored Gen Z's travel motivations, virtual community engagement, and digital nomad practices, there is still a lack of research on their role in cross-cultural travel behavior and destination brand communication. This paper theoretically contextualizes and synthesizes the CAG model within the digital nomad context and provides practical insights for tourism marketing. Future research should focus on cross-cultural comparisons, the integration of AI recommendation systems, and the application of immersive technologies such as the metaverse in the construction of destination images. This review offers both theoretical contributions by extending the CAG model and practical implications for destination branding and tourism marketing.