Abstract

It is essential to understand how social media can shape certain behavior and self-esteem by leading young people like students to become aggressive and demotivated, specifically, Instagram. This research focused on students' personal motivation and the effect of their self-esteem when Instagram is in use. Ultimately, Instagram is a popular social media and a total of 11.68 million active users. Data have been collected from fifteen students, between 18-29 years old who have an Instagram account and also are active users. Three research instruments were used in this study: in-depth interview, open-ended survey, and image observation. Thematic analysis was employed in search of the themes. This qualitative research approach was used because it provides a very personal level of experience despite the smallest amount of sample of open-ended interviews that add depth, detail, and meaning. The findings have demonstrated research questions each with four themes. Four themes represented the personal motivations and the other represented self-esteem. Additionally, individuals felt motivated due to goal-oriented in order to achieve something. Further, individuals may feel high or low self-esteem for using Instagram. By viewing what other posts, can effect individual's well-being. This study has found answers to several patterns for using Instagram in today's environment is much more aggressive in their usage. This study found abnormal patterns which are obsessive and are not taken lightly. Nevertheless, individuals who spent more time with Instagram may slowly develop more new patterns. Hence, this may contribute to a new dimension of motivation and self-esteem followed by the use of Instagram.