Zoltán Kövecses
Eötvös Loránd University, Budapest
Publication Note: This paper was presented at the 11th Malaysia International Conference on Languages, Literatures and Cultures (MICOLLAC 2020) organised by the Department of English, Faculty of Modern Languages and Communication held online from 23 to 25 March 2021.
In the paper, I propose an extended version of conceptual metaphor theory (CMT). The extended version of CMT consists of a number of distinctions relating to meaning, conceptual structure, memory, ontological level (or realm), and context. In discussing the relevant distinctions each of these categories involve, I also indicate how they are related to one another. Finally, I describe the various types of context, together with the particular contextual factors they subsume. I suggest that the contextual factors prompt or prime, singly or jointly, the linguistic metaphors in metaphorical conceptualization in natural discourse.